So I was addicted to watching this show called Ikea Heights. It’s a melodrama shot in an Ikea furniture store in Burbank, CA without the store knowing. The acting is bad, the script is bad, but the actual shoppers in the background are PRICELESS.
“IKEA Heights” is a melodrama from David Seger shot on the quick with wireless mics at the furniture giant’s location in Burbank, Calif.
“The store doesn’t know we’re there,” Seger told the Los Angeles Times. “We’ve had employees ask what we’re doing and we say were doing a photo series. They say, ‘OK, just make sure it doesn’t mention IKEA.’ We lie and say OK.”
That’s the problem with success and the subsequent media coverage: The jig is up.
IKEA’s director of public relations Mona Astra Liss told the Times that the project was “very playful and fun and complimentary to our brand.”
But, “We didn’t give [Seger] permission. People need to ask.”
Check out the 4 part series and cross your fingers there are more:
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